The Perfect Name
In recent times, I have read with rapt attention scores of articles on the title mania sweeping across professions today. Whilst many are feeling very uncomfortable being addressed as Secretaries, Legal Secretaries or Personal Assistants, many have since changed their job titles to Executive Assistant, Legal Assistant, Administrative Assistant, Corporate Assistant, Administrative Executive, etc. Ironically, this is not limited to the Secretarial profession; top management staff in some organisations, globally, now prefer to go by titles such as Executive Chairman, Group Managing Director, Chief Executive Officer, Chief Operating Officer, Executive Director, Chief Financial Controller, etc., even when such titles sometimes do not match the holders’ job functions. Also, government officials/politicians, e.g.