How Sorry Are You Really?
A New App Aims to Make You Less Apologetic
Here’s an interesting game to play if you monitor your boss’s emails. How many of the incoming emails start off by apologising (“I’m sorry to bother you, but ...”) or by minimising the subject (“I just need a quick word with you about ...”)? And of those, how many have been written by women? I’ll say this next bit in a whisper: are you even a bit guilty of doing this yourself?
The thinking behind Just Not Sorry, a new app for Gmail, is that women in particular (though not just women!) are prone to sabotaging the content of their emails by using certain words. The app works by highlighting the “weasel words” in your emails and giving you the opportunity to substitute them with something less, well, apologetic.